CONSUMER TAX ALLIANCE ADVERTISING PROJECT

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Report on anti-excise tax test marketing by Consumer Tax Alliance. Outlines background of excise taxes and popular support. Describes test commercials in 6 markets nationwide. Provides analysis of results, suggesting that the general public is not truly aware of what excise taxes are and their effects. Shows decreased support for excise taxes after marketing.

This object is in collection:

Community Health Program Records

Subjects

HOLAYTER,W

SENTER,D

WILHELM,D

PM

AMERICAN AGRICULTURE MOVEMENT

BAKERY CONFECTIONARY + TOBACCO WORKERS U

CITIZENS FOR TAX JUSTICE

COALITION OF LABOR UNION WOMEN

CONGRESS

CONSUMER TAX ALLIANCE

IL RAINBOW COALITION

INTL ASSN OF MACHINISTS

SHEET METAL WORKERS INTL ASSN

Permanent URL

http://hdl.handle.net/10427/31066