DOWNUNDER SMOKER DIRECT RESPONSE PROGRAM1988-01-07
Marginalia; Illegible/Difficult to Read; Strategy summary for the Operation Downunder smoker direct response program. Recommends contact pattern listing a questionnaire to the smoker and a pre-announcement letter to smokers as starting points. Includes Downunder budget and budget nots. Concludes that secondhand smoke is not a health risk. Lists benefits and risks of plan.